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    <loc>https://www.purpose-in-practice.com.au/insights/nfp-map-introduction</loc>
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    <lastmod>2026-02-17</lastmod>
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      <image:title>Insights - The map most boards are missing (or, the conversations no-one is having) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.purpose-in-practice.com.au/insights/interim-vs-permanent</loc>
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    <lastmod>2026-02-17</lastmod>
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    <loc>https://www.purpose-in-practice.com.au/insights/interim-vs-consultant</loc>
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    <lastmod>2026-01-21</lastmod>
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    <loc>https://www.purpose-in-practice.com.au/insights/future-me-as-coach</loc>
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    <priority>0.5</priority>
    <lastmod>2026-01-21</lastmod>
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      <image:title>Insights - Building a future me to debate with - Make it stand out</image:title>
      <image:caption>older hugo from the future is fighting hugo from right now in a swamp, f*** everyone is a f********* aren't they, even the older version of you who was sent back in time to stop the world falling to s*** but couldn't resist finding you and telling you about what you were doing wrong with your life, but like in a really personal and nasty way so that you somehow got into a fight in this swamp and all the frogs and insects and fish and flowers now look on and you both just look like a bunch of ***heads d******* horsec*** ***eater worm rat slugs. Jason Phu, 2025</image:caption>
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      <image:title>Insights - Building a future me to debate with - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.purpose-in-practice.com.au/insights/non-deformable-passenger-cell</loc>
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    <priority>0.5</priority>
    <lastmod>2026-01-21</lastmod>
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      <image:title>Insights - Build your "non-deformable passenger cell" - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68142b648a7f14257b2a1e61/d9b07ca9-cde5-443e-bdc8-af1d3a894970/113292_10lo.jpg</image:loc>
      <image:title>Insights - Build your "non-deformable passenger cell" - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.purpose-in-practice.com.au/insights/can-you-see-beyond-your-frame-can-you-escape-it</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68142b648a7f14257b2a1e61/0a288ed9-eef5-4f9f-b574-f70cee421685/1713236493970.png</image:loc>
      <image:title>Insights - Can you see beyond your frame? Can you escape it? - Make it stand out</image:title>
      <image:caption>Pere Borrell del Caso’, Escaping Criticism (1874) - Wikipedia Commons</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purpose-in-practice.com.au/insights/strategic-planning-is-neither</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68142b648a7f14257b2a1e61/2bf22175-cfb1-4293-ab56-865d14f1723b/1737357123714.png</image:loc>
      <image:title>Insights - Strategic Planning is neither - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68142b648a7f14257b2a1e61/5af049f3-f337-4e34-a49e-05153fc225fa/1737356923707.png</image:loc>
      <image:title>Insights - Strategic Planning is neither - Make it stand out</image:title>
      <image:caption>Summary of the difference between a Strategy and a Plan</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purpose-in-practice.com.au/insights/what-strategy-consultants-can-learn-from-coaches</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68142b648a7f14257b2a1e61/37e2a97a-de7d-49b9-900f-85a0b3e94a5c/1742292844358.jpg</image:loc>
      <image:title>Insights - What strategy consultants can learn from coaches - Make it stand out</image:title>
      <image:caption>A still from the AppleTV series Ted Lasso</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purpose-in-practice.com.au/insights/strategy-as-a-psychedelic-concert</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68142b648a7f14257b2a1e61/1747955916559-ZM52GNMOVWW48DHH5KO5/unsplash-image-eXVd7gDPO9A.jpg</image:loc>
      <image:title>Insights - Strategy as a psychedelic concert - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68142b648a7f14257b2a1e61/c7198bbb-b2d4-49bc-bd5e-85cc09786d08/paul-bowers.png</image:loc>
      <image:title>Insights - Strategy as a psychedelic concert - Make it stand out</image:title>
      <image:caption>The merch is how the artist makes their money: if you like the artist, always buy the merch.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.purpose-in-practice.com.au/insights/leading-from-the-middle-when-exec-arent-driving</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68142b648a7f14257b2a1e61/5384b423-583c-494f-afea-a6633e8fca38/1728976441694.jpeg</image:loc>
      <image:title>Insights - Leading from the middle - when Exec aren't driving - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68142b648a7f14257b2a1e61/13040241-faa9-4b6f-9642-57662b84c0f8/1728974537476.jpg</image:loc>
      <image:title>Insights - Leading from the middle - when Exec aren't driving - Make it stand out</image:title>
      <image:caption>Traditional organisational structure</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68142b648a7f14257b2a1e61/56e78725-ecd8-4f8c-9ceb-6ac286f4d648/1728974652008.png</image:loc>
      <image:title>Insights - Leading from the middle - when Exec aren't driving - Make it stand out</image:title>
      <image:caption>This is how it goes wrong: silos passing documents up and down.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68142b648a7f14257b2a1e61/5514d626-542a-4fc0-81ab-b9997e182a71/1728974804564.jpg</image:loc>
      <image:title>Insights - Leading from the middle - when Exec aren't driving - Make it stand out</image:title>
      <image:caption>First form of clarity - define solo accountabilities</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68142b648a7f14257b2a1e61/a3f46652-3e6b-4605-a062-67c8667fbd89/1728974842426.jpg</image:loc>
      <image:title>Insights - Leading from the middle - when Exec aren't driving - Make it stand out</image:title>
      <image:caption>Second form of clarity: define team accountabilities</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purpose-in-practice.com.au/insights/want-to-be-better-at-strategy-play-games</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68142b648a7f14257b2a1e61/e91f6189-4e9b-4281-8e06-46db4125d7ff/1721192684422.jpg</image:loc>
      <image:title>Insights - Want to be better at Strategy? Play games - Make it stand out</image:title>
      <image:caption>Overwatch S1 promo image, © Blizzard</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68142b648a7f14257b2a1e61/0bd86f06-c242-4c30-9f96-363a1baa757b/1721196493971.jpg</image:loc>
      <image:title>Insights - Want to be better at Strategy? Play games - Make it stand out</image:title>
      <image:caption>Pandemic playing board and a selection of cards. Nice to see "Contingency Planner" as a hero!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68142b648a7f14257b2a1e61/50e026b3-abf8-4c07-b5c3-4d633c9fb9cd/1721186835701.jpg</image:loc>
      <image:title>Insights - Want to be better at Strategy? Play games - Make it stand out</image:title>
      <image:caption>Articulate and four game cards. How would you describe each of these to a team-mate? Quickly!</image:caption>
    </image:image>
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  <url>
    <loc>https://www.purpose-in-practice.com.au/insights/should-strategy-be-furtive</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68142b648a7f14257b2a1e61/67d0c69b-89f7-4010-96b0-023f5e029107/1721179373996.png</image:loc>
      <image:title>Insights - Should strategy be furtive? - Make it stand out</image:title>
      <image:caption>Part of Bret Crow's "Like You Like It" Graphic Score, @thebretcrowshow on TikTok</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68142b648a7f14257b2a1e61/b3d5337e-709f-4af4-8cfd-c68b50391b13/1721200096078.png</image:loc>
      <image:title>Insights - Should strategy be furtive? - Make it stand out</image:title>
      <image:caption>Tate Britain. Photo: Tony Hisgett/Wikimedia Commons</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68142b648a7f14257b2a1e61/711ebdf8-6045-4360-b207-6edb3aa24b54/1721201473326.png</image:loc>
      <image:title>Insights - Should strategy be furtive? - Make it stand out</image:title>
      <image:caption>@Harpistkt on TikTok accepting the challenge</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68142b648a7f14257b2a1e61/b3d0c356-f49b-4b80-882e-01a5fc6d7ee8/1721191121141.png</image:loc>
      <image:title>Insights - Should strategy be furtive? - Make it stand out</image:title>
      <image:caption>@jacob.mcculloch accepting Bret Crow's challenge</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purpose-in-practice.com.au/insights/enabling-collective-intelligence-with-space-or-a-fat-sharpie</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68142b648a7f14257b2a1e61/90abd484-62cc-4457-b4cc-aac332c90bfa/1741159421523.jpeg</image:loc>
      <image:title>Insights - Enabling collective intelligence with space - or a fat sharpie - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68142b648a7f14257b2a1e61/f75c1ac3-87c0-4094-bbbe-9f01ab8e2e7f/1741159116860.jpg</image:loc>
      <image:title>Insights - Enabling collective intelligence with space - or a fat sharpie - Make it stand out</image:title>
      <image:caption>The Angela Marmont Centre for UK biodiversity, in the Darwin Centre at the Natural History Museum, London - their photo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68142b648a7f14257b2a1e61/de15d77b-322d-420b-a4d5-227846b3a4e8/1741159015904.png</image:loc>
      <image:title>Insights - Enabling collective intelligence with space - or a fat sharpie - Make it stand out</image:title>
      <image:caption>Lunchtime - current and future state Afternoon - now with a plan to get from now to next</image:caption>
    </image:image>
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  <url>
    <loc>https://www.purpose-in-practice.com.au/insights/balance-of-safety-and-tension-in-strategy-workshops</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68142b648a7f14257b2a1e61/9435f7b0-b176-4ab7-a985-3e84de556b19/1743495099032.png</image:loc>
      <image:title>Insights - Balance of safety and tension in strategy workshops - Make it stand out</image:title>
      <image:caption>Balance of safety and tension in strategy workshops</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68142b648a7f14257b2a1e61/f908647a-8468-4e9b-bd7b-3e30e441ce1e/1743495148877.png</image:loc>
      <image:title>Insights - Balance of safety and tension in strategy workshops - Make it stand out</image:title>
      <image:caption>Balance of safety and tension in coaching</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68142b648a7f14257b2a1e61/b3821255-6cb1-4850-8f49-5decc3968952/1743495027749.png</image:loc>
      <image:title>Insights - Balance of safety and tension in strategy workshops - Make it stand out</image:title>
      <image:caption>Safety and tension in different thinking modes</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purpose-in-practice.com.au/insights/adapting-a-growth-model-for-a-not-for-profit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68142b648a7f14257b2a1e61/4297ab92-dbb2-48de-8bb9-3404229eddd3/growth-map.png</image:loc>
      <image:title>Insights - Adapting a Growth Model for a Not-For-Profit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68142b648a7f14257b2a1e61/ac3971d9-d07e-48f6-8798-20b5dcac7c37/1733380890388.png</image:loc>
      <image:title>Insights - Adapting a Growth Model for a Not-For-Profit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68142b648a7f14257b2a1e61/f39d0961-6536-4772-8b2f-e8cc98fd8e93/1733380942700.png</image:loc>
      <image:title>Insights - Adapting a Growth Model for a Not-For-Profit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68142b648a7f14257b2a1e61/d77202ce-0de7-4b0c-8562-c25e45f7e702/1733380698441.png</image:loc>
      <image:title>Insights - Adapting a Growth Model for a Not-For-Profit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purpose-in-practice.com.au/insights/which-chess-strategy-makes-organisations-thrive</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68142b648a7f14257b2a1e61/ffb453fe-22a5-4fb7-801b-c36a5a58ffc3/1722932200835.jpg</image:loc>
      <image:title>Insights - Which chess strategy makes organisations thrive? - Make it stand out</image:title>
      <image:caption>The Queen's Gambit - if you needed to make chess cool, this is the strong strategy!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68142b648a7f14257b2a1e61/943903c3-cea4-4ab9-9f1d-ea1dd7c16e9e/1722932670956.jpg</image:loc>
      <image:title>Insights - Which chess strategy makes organisations thrive? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purpose-in-practice.com.au/insights/think-grasshopper-for-transformational-change</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68142b648a7f14257b2a1e61/7340c5d5-4f33-46f5-a336-8a1d02811567/1712100532599.png</image:loc>
      <image:title>Insights - Think 'grasshopper' for Transformational change - Make it stand out</image:title>
      <image:caption>Grasshopper growth stages: a better metaphor for organisational change</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68142b648a7f14257b2a1e61/707f0fb8-44e6-4d36-935e-e4b7a033eb38/1711607175002.jpg</image:loc>
      <image:title>Insights - Think 'grasshopper' for Transformational change - Make it stand out</image:title>
      <image:caption>e.e. cummings' poem 'r-p-o-p-h-e-s-s-a-g-r'</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purpose-in-practice.com.au/insights/apply-strategy-with-an-accountability-matrix</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68142b648a7f14257b2a1e61/eceb6dcf-181f-44fc-87a1-87dcfec02d07/1731397419081.jpeg</image:loc>
      <image:title>Insights - Apply strategy with an Accountability Matrix - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68142b648a7f14257b2a1e61/fe167740-3ae1-4cdb-961f-06a47f8f86bb/1731396888055.png</image:loc>
      <image:title>Insights - Apply strategy with an Accountability Matrix - Make it stand out</image:title>
      <image:caption>An Exec accountability matrix</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68142b648a7f14257b2a1e61/8042e81a-d404-4b9a-b750-308f03428098/1731397133516.png</image:loc>
      <image:title>Insights - Apply strategy with an Accountability Matrix - Make it stand out</image:title>
      <image:caption>An accountability matrix for a Project</image:caption>
    </image:image>
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